The tire manufacturing industry is just one of many where the race is on to become more sustainable. The gradual shift to a ‘greener’ mentality is occurring on a global scale, and tire companies like Tire World are doing their best to say goodbye to the vast amounts of waste created daily. In the past, the tire manufacturing industry has been criticized for its approach to environmental impact.

The Need for Sustainable Processes in the Tire Market

However, with more tire manufacturers attempting to tackle this, and with a wide range of green initiatives in the tire manufacturing industry, change is happening quickly. With innovative ideas and a firm eye on the future, the industry is incorporating a variety of environmentally friendly initiatives into both manufacturing and the future; keep reading the blog to find out more.

1. The Global Platform

In late October 2018, the famous Tire Industry Project launched an independent platform that it was hoped would make positive improvements to the environmental impact of the natural rubber supply chain. The Global Platform for Sustainable Natural Rubber (GPSNR) was designed to focus on not just the environmental aspect of rubber used in tires, but the socio-economic one as well. Tire companies continue to sign up for the GPSNR. Given that the tire industry has a unique position in terms of linking infrastructure to the vehicles themselves, it is well placed to make supply chain changes and be better able to face the challenges of autonomous vehicles.

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2. Guayule & Natural Alternatives to Rubber

While much of the focus for improving sustainability in the tire manufacturing industry has been ensuring that rubber is not wasted or is recycled correctly, there have been other approaches. Pirelli and Bridgestone are two of the bigger names that are investing in research into guayule. This desert plant is a natural rubber alternative, and it’s becoming the focus for tire manufacturers because it requires very little water to grow. It’s not the only alternative. Other areas of interest include the development of sustainable liquid farnesene rubber (LFR) by Kuraray, which is being used to create more reliable winter tires. This bio sourcing of synthetic rubbers and additional ingredients is only becoming more common.

3. Law-Breakers & Education

Tire manufacturers are now working a lot more closely with conservation organizations like the WWF. The adoption of pilot projects that are focusing on making big changes to unsustainable and illegal rubber plantations are positively affecting deforestation. This is partly because education is being encouraged as well, with countries like Myanmar working with officials and farmers to make sure that rubber plantation management practices are working for everyone. This focus on economic restructuring alongside a clearer focus on sustainable plantation management is only expected to become more common as the tire manufacturing industry moves forward.

The Bottom Line

Green initiatives in the tire manufacture industry are not leading to immediate change, and the transition to a more sustainable industry is going to take time. However, as more tire manufacturers sign up for the GPSNR, alongside a shift in supply chain management with an eye on sustainability, the sector is making changes. As the world becomes more focused on lessening environmental impact at every level, tire manufacturers are refocusing their priorities, with greener ways of working now at the core of the tire manufacturing business model.

Tire World Exports are Committed to Sustainability

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